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Goodwill in a dental practice can be difficult to measure. How do you put a number on patient relationships, high quality staff, and reputation? But the truth is, goodwill is the main factor that drives revenue to a practice. So what role does goodwill play in dental practice transitions? Watch the video below for Frank Brown’s take on the importance of goodwill.
Frank Brown, JD, LLM, is a tax attorney and accountant who limits his practice to practice transitions. Mr. Brown has helped dentists with sales and appraisals since 1990. Reach him at 469-222-3200 or 888-419-5590, ext. 469, or firstname.lastname@example.org.