Goodwill in Dental Practice Transitions

Goodwill in a dental practice can be difficult to measure. How do you put a number on patient relationships, high quality staff, and reputation? But the truth is, goodwill is the main factor that drives revenue to a practice. So what role does goodwill play in dental practice transitions? Watch the video below for Frank Brown’s take on the importance of goodwill.


Frank Brown, JD, LLM, is a tax attorney and accountant who limits his practice to practice transitions. Mr. Brown has helped dentists with sales and appraisals since 1990. Reach him at 469-222-3200 or 888-419-5590, ext. 469, or

Are you considering selling a dental practice or selling an orthodontic practice? We can help you sell your dental practice for the greatest possible profit. See our sellers steps for more information.

Terry D. Watson, DDS, and Frank Brown, JD, LLM, are with ADS Watson, Brown & Associates, a dental practice transition consulting and brokerage firm in Dallas, TX. They are members of American Dental Sales and can be reached on the Contact Page.

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