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Online marketing has begun to dominate the way consumers and patients seek information about dental services and products. Dental practices need to provide online content that attracts new patients and retains current patients. An excellent way of presenting valuable information to patients is through a blog on your website. Whereas Facebook and Twitter may be good platforms for promoting special services or deals, a dedicated blog is the ideal space for sharing more detailed content. Whether you wish to showcase specific treatment options or just provide updates on trends within the dental industry, a blog is a great way to increase your practice’s online profile.
The key to blogging is writing valuable content. If the content is informative and practical, patients will begin to think of your practice as an authority on dentistry, and return frequently to check for updates.
Ensure your blog is accessible from your dental practice website. You can also publicize a new blog post through Facebook, which gives your Facebook followers additional reasons to “Like” your Page and share with their friends. (Read more tips in our Promoting Your Dental Practice on Facebook series.) If you start a blog for your dental practice, have a plan and schedule in place before launching it to ensure success.