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Of all the social media platforms, LinkedIn might offer the most benefits to professionals. With over 175 million users, LinkedIn is much more than a networking tool; it is an excellent resource for promoting your practice and expanding your business. Maintaining your LinkedIn account should be a central component of your marketing strategy, as it serves as a public reservoir of information about your practice that anyone on the internet can readily access.
At the basic membership level, LinkedIn is free, so there is no reason not to open an account. Besides individual member accounts, LinkedIn offers company profiles. These function as detailed overviews of your company’s services and allow you to showcase new products and special services. Your staff can then link their personal profiles to your practice’s page, giving you additional exposure through their network.
Here are a few tips to optimizing and using your LinkedIn profile:
LinkedIn is more than just another social media network. It presents doctors with a powerful tool to connect with industry organizations, qualified associates and potential patients. Be sure to invest time in polishing your practice’s profile.